In 2023, Tanzanian consumers grapple with soaring food prices, particularly for staples like bread, driven by global wheat price hikes and local production challenges due to prolonged droughts. The government supports local brands, raising custom duty rates for imports to 35%.
In 2023, Tanzanian consumers are struggling due to the significant increase in food prices due to high inflation and escalating unit prices. As a result, consumers are prioritising essential grocery items over non-essential purchases due to economic strains.
The number of meals consumed per day tends to vary according to income level. While middle-income and high-income consumers will invariably have two or three meals per day, one meal per day is more common among low-income communities.
Tanzania has a young population as more than 60% of the population are below 30 years old while only 5% are above 65 years old. Women are the key consumers of cooking ingredients because they are considered to be the primary caretaker of the household.
Informal retail dominates Tanzania's retailing landscape, comprising about 90% of its total. Open-air markets are common, where counterfeit branded products are sold, especially in groceries, apparel, and footwear.
Over the forecast period, Tanzania anticipates improved socioeconomic conditions, leading to increased consumer disposable income for spending on cooking ingredients and meals. With a young, social media-native population, brands have opportunities to enhance interactions and boost awareness through digital platforms.
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Understand the latest market trends and future growth opportunities for the Staple Foods industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Staple Foods industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Staple Foods
NOTE: Couscous, polenta and quinoa are excluded from staple foods.
See All of Our DefinitionsThis report originates from Passport, our Staple Foods research and analysis database.
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