Embedded Finance Driving Growth of Digital Ecosystem: Part II - Key Products

October 2023

From a product perspective, embedded payment market competition has been intensified with digital players, which are challenging the card operators. For deposit and lending, leading banks such as Goldman Sachs and CIMB have made their names in the Americas and Asia, respectively. Also, the platform model scaled up by Ant Group achieved phenomenal success (in lending, insurance and investment), which has been refined to be fully compliant with evolving regulations.

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Delivery

This report comes in PPT.

Key Findings

Business model is decided by expertise and operational expense

Four business models of embedded finance were identified, by comparing the expertise and operational expense between the business and the vendor.

1) Self-design and self-operate (leverage the partner’s licence only); 2) Self-design but operate by the vendor; 3) Design by the vendor but self-operate; and 4) Design and operate by the vendor.

Corporate strategy guides partnerships, product roadmap and services

The partnership model (exclusive/non-exclusive) and prioritisation of product roadmap have to be aligned with corporate strategic priorities and available funding.

Exclusive embedded finance partnerships are typically built upon equity investment or corporate lending.

Payment leads development progress, but challenges remain

Payment category has the widest usage and lower market entry barriers, so the embedded payment market is the most competitive but also its growth is outpacing others. 

Non-interoperable payment rails have high costs and slow speed causing a pain point for cross-border payments that both digital giants and central banks are addressing.

Asian, US and European firms lead embedded finance space in products

Key leaders include digital challengers (Ant Group, Stripe, etc), card operators (Visa and Mastercard, China UnionPay, NPCI, etc) and banks (Goldman Sachs, HSBC, etc).

Their rise has been benefiting from earlier regulatory approval and continuous revision in open finance (open banking, etc) in the respective regions.

Scope
Key findings
Why relevant for regulators, financial services, non-financial services and manufacturers?
Formulate embedded finance strategy based on expertise and operational cost
Review internal and external factors regularly to change business models
Products lay the foundation and build the key pillars of embedded finance model
Embedded payment development in cards, QR and fast payment
Leverage partners’ channels to drive co-branded cards’ sales and usage
Global and local card operators support digital wallets, BNPLs and digital banks
Stripe powering a variety of payment methods for businesses
Stripe enabled Singapore firms to accept payments in WhatsApp chat
Stripe expanding to embedded charge cards
Curve powers Samsung Pay+ aggregating most types of card in one app
Debit and credit cards are critical funding sources for digital wallets in 2023
QR payment solutions to accelerate financial inclusion and promote competition
Card operators and banks enabling linking cards to QR digital wallets
Embedded deposit powers partners’ deposit offerings and saving features
Embedded deposit cases: Apple Savings, Samsung Money, UOB TMRW’s Auto-Save
Embedded lending: Collaboration on customer acquisition, data and credit decisioning
Embedded lending cases: CIMB, Klarna
Platform lending (1): Financial institutions contribute the majority of the syndicated loan
Platform lending (2): Automated credit monitoring, servicing and collection
Implication from tightened online lending regulations in China on embedded lending
Embedded insurance: From distribution model to tech-driven white label business model
Digital bancassurance starts from strategic partnership
Bancassurance: Purchase NTUC Income Insurance within Trust Bank app (digital bank)?
Lemonade’s international expansion: “Embedding” into partners’ channels
Bancassurance: OCBC digitalising insurance purchase journeys with Great Eastern
Embedded insurance cases: Qover , PasaPolis , eTIQa
Platform insurance: Large-scale, superior actuarial analytics and AI are critical
Embedded investment: Teamwork to address the unique needs of customers
Embedded investment cases: Alpaca, Fullerton and DriveWealth
Platform investment: FinTech capabilities and strategic partnership critical to start
Interest and conflicts between stakeholders
Key actions
Definitions

Consumer Finance

This is the aggregation of ATM, charge, credit, debit, e-purse and retail cards. Note that smart cards are not included in financial cards.

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