The biggest trends that’ll impact your business strategy. Here’s what you need to know about consumers this year.
2022 faced simultaneous headwinds: inflation reached record levels around the globe, driven by energy and food shortages because of the war in Ukraine. The ensuing rise in interest rates coupled with growing political tensions has negatively impacted consumer and business confidence, resulting in a projected fall of real GDP to 2.3% in 2023. Against this bleak backdrop, the issue of climate change is more pressing than ever.
Megatrends are powerful shifts in consumer behaviour that transform the future of business. Plan your innovation roadmap, build consumer-centric strategies and unlock your growth potential with this megatrend analysis report.
Businesses are under pressure to consider their impact on people and the planet, addressing environmental concerns and helping consumers build sustainable habits. Do you have a plan in place to integrate responsible practices into strategic thinking to create change?
The Asia Pacific economy is expected to rebound in 2021 with real GDP growth of 7.1%, fastest of all regions. The report explores five key themes transforming consumer behaviour in Asia Pacific in the post-pandemic world, and the strategies businesses should invest in to stay relevant and to create future resilience.
Post-pandemic, there has never been a more critical time to understand consumers’ travel preferences and habits. Everything has changed, especially consumer values and priorities.