The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.
Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.
Radhika Singal, Consultant of Euromonitor International explains 5 current and future themes that are driving consumer markets in the Asia Pacific region. Knowing these trends and the strategies businesses should invest in the post-pandemic world is important in order to stay relevant and to create future resilience.
The importance of local production claims in packaged food is gaining ground since the onset of COVID-19. Consumers are looking for products that are authentic, traditional and domestic - and companies are responding to this in a variety of ways. In…
Concerns about the environment and sustainability have produced an opportunity for food players in Europe to develop alternatives to meat for consumers. For instance, retailer ICA in Sweden has launched Svill, a pickled herring alternative developed…
Across Europe, there is a noticeable demand for dairy products that are health and wellness positioned, and consumers are looking at the ingredients of the products they buy. For dairy, probiotics are no longer as differentiating as they once were,…