Session title: Top Five Digital Consumer Trends Defining the Industry
Session description: In exclusive research developed by Euromonitor, join this deep-dive exploration of the digital shopper trends that will have the biggest impact on retailers and brands this year.
Join to get a preview of these shifts, including:
· The impact of cutting-edge technologies like generative AI
· The trendsetting social platform TikTok
· Innovative approaches to product returns
· The rise of both cautious and conscious consumerism
Discover the future of online shopping in 2024 with Euromonitor's exclusive insights.
Dive into the top five digital shopper trends, meticulously examined in our annual report, to unveil the transformative behaviors shaping the retail landscape.
Disclosing the digital shopper trends with the biggest implications for retailers and brands, retail expert Michelle Evans and team will explore the impact of cutting-edge technologies like generative AI, the trendsetting social platform TikTok, innovative approaches to product returns, and the rise of both cautious and conscious consumerism.
Here are some highlights of the top 5 digital consumer trends in 2024 report:
Intuitive E-Commerce
Online experiences are improving due to evolving data-gathering strategies and emerging technologies, from AR to IoT to Gen AI. These advances have the potential to transform the online shopping experience, leading to one that is more intuitive.
TikTok Economy
Digital consumers are flocking to TikTok and Douyin, twin social media platforms that have embraced short-form video content. Brands are striving to promote their products and services on these platforms, but some of the viral trends that are doing the most to boost brand sales are emerging organically from users on those platforms, without any direct brand involvement.
Outsmart Online
Against a backdrop of mounting macroeconomic uncertainty and increasing digitalisation, consumers are increasingly seeking out online platforms dedicated to rooting out the best deals. However, more and more consumers are utilising these platforms in ways that brands do not intend – and, increasingly, in ways that brands disapprove of outright.
Recommerce 2.0
Recommerce is surging and evolving globally, driven by environmentally conscious, thrifty and tech-savvy younger consumers. Brands and retailers recognise the potential of the market and are actively adopting various strategies to enter it, mirroring the convenience of e-commerce, and making recommerce more widely accessible across geographies and product categories.
Revamped Returns
Consumers have long wanted hassle-free returns, but delivering on that expectation has not been without challenges. The convergence of trends like the rise of e-commerce, the closure of stores and more sustainable strategies is moving returns up the industry agenda. New technologies and partnerships are paving the way to a revamped return experience.
Don't miss out on this opportunity to stay ahead of the curve—download our exclusive content now and gain a strategic edge in understanding the digital shopping landscape of tomorrow.
Speaker: Michelle Evans, Global Lead of Retail and Digital Consumer Insights
Discount code: EURO20
Register HERE.
Download our report extract to preview these insights
Retail expert Michelle Evans and team explore the digital shopper trends with the biggest implications for retailers and brands this year. Inside, you'll get a preview of these shifts, including:
- The impact of cutting-edge technologies like generative AI
- The trendsetting social platform TikTok
- Innovative approaches to product returns
- The rise of both cautious and conscious consumerism
Fill out the form on the right to access the report extract.