World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Global Adult Incontinence: Consumer Needs, Product Formats Dynamic, Growth Strategies

Sep 2020

Retail adult incontinence is one of the best-performing disposable hygiene categories, with growth potential in developed and emerging regions. The self-reported concerns over health and incontinence cross genders and generations, indicating…

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Strategy Briefing

Coronavirus, Eating and the 'New Normal': Lessons from Asia

Aug 2020

The lines between away-from-home and at-home consumption continue to blur, as eating occasions shift to the home, yet meal options widen from both retail and foodservice. On-the-go lifestyles switch to sedentary, but small pack sizes and impulse…

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Strategy Briefing

New Frontiers in Packaging Technology

Aug 2020

Coronavirus is a game changer for packaging. The pandemic has rendered safety and hygiene key considerations for consumers who will be receptive to active packaging that helps avoid food waste and anti-pathogenic solutions to reduce contamination.…

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Strategy Briefing

Post-Lockdown Economy: The Challenging Recovery Ahead

Aug 2020

The Coronavirus (COVID-19) pandemic is the harshest global crisis since World War II, and will have a long-lasting impact on economies around the world. Countries are entering historic recessions, public debt will skyrocket and labour markets will…

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Strategy Briefing

Plant-based Meat Substitutes: Opportunities and Challenges in Southeast Asia

Aug 2020

With the growing global interest in meat substitutes, there is also a growing interest in Southeast Asian opportunities. However, growth potential is yet to be met as consumer concern is still focused on food security. Although there is growing…

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Strategy Briefing

Ice Cream and Frozen Desserts in Middle East and Africa

Aug 2020

This report highlights key growth drivers of ice cream and frozen desserts in MEA. The economic instability has shed its weight on the category hindering its growth, nevertheless this region is set to experience a more optimistic scenario when…

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Strategy Briefing

Cigarettes in Latin America

Aug 2020

Cigarettes are set to decrease over the forecast period due to increasing regulatory and socioeconomic pressures. Consumers are increasingly trading down or preferring the illicit market. International brands are well placed to capture growth via…

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Strategy Briefing

Adult Incontinence in Middle East and Africa

Aug 2020

MEA posted a moderate CAGR despite being one of the smaller markets globally. Despite low consumer awareness and social taboos surrounding incontinence, the region is showing promise. Ageing populations boost demand for adult incontinence products.…

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Strategy Briefing

The Impact of Coronavirus on Customer Experience: Lifestyle Brands vs Customer Journey

Aug 2020

The Coronavirus (COVID-19) crisis has led to a major structural change towards a complete digitalisation of operational structures of lifestyle brands, which in turn has reset the importance of customer experiences, building trust and strong…

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Strategy Briefing

Voice of the Industry: Travel After Coronavirus

Aug 2020

Euromonitor International’s Voice of Industry Survey – Travel showcases the unprecedented impact of Coronavirus on travel and tourism businesses, with high levels of pessimism. Focus areas for recovery include big data, analytics and AI to drive…

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Strategy Briefing

Coffee in Eastern Europe

Aug 2020

Eastern Europe is a market of growing coffee culture. Below average per capita consumption and increasing interest to coffee in region points to high untapped market potential. Further growth is achievable through improved product offer in fresh…

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Strategy Briefing

Professional Golf: Traditional and Emerging Sponsorship Opportunities

Aug 2020

Like all major professional sports properties, golf organisations and tours are facing unprecedented challenges brought about by the Coronavirus. Re-energising the sport and unlocking a younger fanbase will accelerate a return to commercial success…

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Strategy Briefing

Five Digital Shopping Trends Surging due to the Coronavirus

Aug 2020

The Coronavirus (COVID-19) pandemic has dramatically altered consumer shopping behaviour. Using the Digital Consumer Survey, which was fielded in March and April during the height of mandated lockdowns, this report explores consumer sentiment with…

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Strategy Briefing

Local Vs Global: How Ingredient Trends Reflect Cultural Shifts

Aug 2020

Interest in global flavours continues to grow at a time when food is increasingly associated with experiences. At the same time, however, a counter-trend is emerging in many markets. Food nationalism is growing, and consumers are proudly consuming…

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Strategy Briefing

Retail Tissue in Asia Pacific

Aug 2020

Asia Pacific is currently the largest and fastest growing retail tissue market in the world and still has huge room for growth due to its fast-growing economy. Rising urbanisation and average disposable income coupled with growing hygiene awareness…

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Strategy Briefing

Global Feminine Care: Update on Growth, Disruptors and Innovators

Aug 2020

Feminine protection continues to see growth globally, with developing markets experiencing higher growth and offering significant untapped potential. The category’s performance is shaped by socioeconomic, demographic, and lifestyle trends. Innovation…

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Strategy Briefing

Apparel and Footwear: Quarterly Statement Q3 2020

Aug 2020

Early July 2020, Euromonitor published revised forecasts for Apparel and Footwear for 2020-2024 that considered the implications of the novel coronavirus COVID-19. Overall, COVID-19 is expected to severely suppress global demand for Apparel and…

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Strategy Briefing

Claim to Fame: A Cross-industry Perspective on Product Claims During Coronavirus

Aug 2020

Health and hygiene have become top priorities amid the Coronavirus pandemic. As consumers take greater ownership of their health and protect themselves, their families and their homes from the virus, health and efficacy-related claims gain in…

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Strategy Briefing

Menswear in Western Europe

Aug 2020

Western Europe sees sales decline for menswear over the review period due macroeconomic challenges, aggressive competitive environment and weakened demand. Athleisure and casual clothing trends favour the cheapest categories, such as jeans and tops.…

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Strategy Briefing

Wellness Redefined: Healthy Eating in a Post-Coronavirus World

Aug 2020

The emergence of the Coronavirus (COVID-19) pandemic has boosted consumer interest in being healthy. New habits around preventative health including immunity-boosting and mental wellbeing are set to play an even greater role in the pursuit of an…

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