Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
This report analyses the main news related to the tobacco industry for Q4 2023, including regulatory updates, prevalence surveys and company strategies. The slowdown of global inflation is set to continue, driven by the ongoing economic normalisation…
This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…
Cigarettes were in decline in Western Europe in 2022, but sales of next-generation products were increasing – with this expected to continue in the coming years. Disposable vapes recorded dynamic growth in the UK, the region’s biggest e-vapour…
Tobacco in Latin America was recording positive value growth in 2022, driven by the still dominant cigarettes category, but with e-vapour and heated tobacco products recording more dynamic growth. However, the development of these next-generation…
While cigarettes were recording a second year of positive growth in 2022, boosted by further normalisation post-pandemic, enabling a fuller return of mobility, inbound tourists and social lives, there was a mixed picture in the newer alternatives to…
After a year of strong growth in 2021, cigarette sales recorded a slight unit volume decline in Middle East and Africa in 2022. With disposable incomes under pressure in a lot of countries, illicit trade remains a problem in many of them. E-vaping…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Increasingly substance-literate consumers are engaging with greater intensity with outcome-orientated positionings in cannabis and newer nicotine formats – a phenomenon which has clear consequences for the way in which manufacturers in these…
In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
It was a tale of two tobacco markets in 2022, as flat overall global cigarettes volume, balanced growth in only two regions - Asia Pacific and Latin America - against very significant declines, particularly in developed markets.
Closed system single use products showed exponential growth over 2020-2022 and are currently available in most markets worldwide. The emergence of these products raised concerns from regulators over the alleged appeal among youngsters and the…
The global tobacco industry is increasingly addressing environmental, social and governance issues, strengthening the harm reduction narrative and increasing investment in sustainability initiatives in response to increasing pressure from consumers,…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…
This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…
As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…
The impact of regulation across both the tobacco and the cannabis industries is immense, with the former experiencing ever tightening frameworks, often even on newer, less harmful forms of consumption, and the latter going through a period of rapid,…
This report examines the main news related to the tobacco industry for the first quarter of 2023. It covers key legislative announcements alongside prevalence surveys, mergers and acquisitions, company strategies, new product launches and other…
This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and faster consumption growth in China are among the key risks that could increase inflation.…