In the new consumer reality, where the focus is firmly on affordability, value, and the cost of living, sub-Saharan Africa emerges as a region rife with opportunities. To fully embrace these opportunities, businesses need to prepare for the evolution of the youth cohort, offer and take advantage of homegrown offerings based on local demands, and embrace technological innovation as an enabler for financial inclusion.
Euromonitor International recently published its Top Global Consumer Trends for 2024, on the back of a rigorous research process to foresee how consumer behaviour is expected to evolve and what it means for businesses. This study also enables us to outline what to expect from consumers in the Middle East during 2024.
The female consumer segment is numerous, diverse, multifaceted, and increasingly influential. Hence, knowing the dynamics of what women want, their preferences, needs and behaviours, is pivotal in shaping market strategies, driving innovation, and fostering inclusive growth across industries. This article explores the top three Female Consumer dimensions, offering key strategies to bulletproof the future consumer base.
Consumers tend to tighten budgets in the face of economic uncertainty and look to get the best value from their everyday purchases. Tech-savvy Asian consumers utilise online shopping platforms for value visibility through price comparisons and online reviews before purchases.
Stream this on-demand webinar to uncover the biggest consumer trends in 2024. Learn about lifestyle and digital shifts that’ll impact your business strategy. Register now.
Mass migration is reshaping consumer markets, impacting their size and dynamics. Businesses must navigate the challenges and opportunities presented by this changing consumer landscape. They need to embrace new consumers and accommodate diversity and niche demands to enhance profit margins and foster respect and trust among stakeholders.