Consumer Trends Analysis and Market Research Reporting Blog Posts

Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

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Consumers in 2024: Uncovering Opportunities Amid Uncertainty

Approaching 2024, the consumer landscape remains dominated by a high degree of uncertainty. Although overall inflation is set to fall in 2024, core inflation – which excludes volatile food and energy prices – is expected to remain elevated. This is likely to force central banks to keep interest rates “higher for longer”, adversely impacting companies and consumers.

An Hodgson
Head of Practice - Consumers

2024 Consumer Trends to Watch

Stream this on-demand webinar to uncover the biggest consumer trends in 2024. Learn about lifestyle and digital shifts that’ll impact your business strategy. Register now.

Euromonitor International

Prioritising Affordability and Value to Thrive amid the Rising Cost of Living

After decades of low inflation, companies and consumers worldwide are struggling to cope with the rising cost of living. As a result, businesses must navigate the new consumer reality, in which the focus is firmly on affordability, value, and the cost of living.

An Hodgson
Head of Practice - Consumers

Consumer Market Flashpoints: Finding Opportunities Despite the Uncertainty

In the coming years, consumers and businesses face an array of challenges, with rising inequality, mass migration and prevailing uncertainty about another crisis being among the major ones. Nevertheless, within this are untapped opportunities for companies that take appropriate action and address the disruptions holistically and early on.

Jana Rude
Senior Insights Manager - Consumers

Latest Content

Article

The New Business Frontier: How to Thrive in Sub-Saharan Africa

Jacques Olivier

22 Mar 24

In the new consumer reality, where the focus is firmly on affordability, value, and the cost of living, sub-Saharan Africa emerges as a region rife with opportunities. To fully embrace these opportunities, businesses need to prepare for the evolution of the youth cohort, offer and take advantage of homegrown offerings based on local demands, and embrace technological innovation as an enabler for financial inclusion.

Consumers Sub-Saharan Africa

Article

What to Expect from the Middle Eastern Consumer in 2024

Rabia Yasmeen

13 Mar 24

Euromonitor International recently published its Top Global Consumer Trends for 2024, on the back of a rigorous research process to foresee how consumer behaviour is expected to evolve and what it means for businesses. This study also enables us to outline what to expect from consumers in the Middle East during 2024.

Innovation Middle East and North Africa

Article

What Women Want: Unveiling Female Consumer Behaviour in the Global Marketplace

Jana Rude

7 Mar 24

The female consumer segment is numerous, diverse, multifaceted, and increasingly influential. Hence, knowing the dynamics of what women want, their preferences, needs and behaviours, is pivotal in shaping market strategies, driving innovation, and fostering inclusive growth across industries. This article explores the top three Female Consumer dimensions, offering key strategies to bulletproof the future consumer base.

Consumers

Article

2024 Consumer Trends in Asia and the Impact on E-Commerce

Rabia Yasmeen

15 Feb 24

Consumers tend to tighten budgets in the face of economic uncertainty and look to get the best value from their everyday purchases. Tech-savvy Asian consumers utilise online shopping platforms for value visibility through price comparisons and online reviews before purchases.

Asia-Pacific Consumers

Webinar

2024 Consumer Trends to Watch

Euromonitor International

8 Feb 24 | GMT: 03:00 PM

Stream this on-demand webinar to uncover the biggest consumer trends in 2024. Learn about lifestyle and digital shifts that’ll impact your business strategy. Register now.

Innovation Global Consumer Trends

Article

Navigating Consumer Landscape in the Age of Mass Migration: Impact and Opportunities

Anjali Jain

30 Jan 24

Mass migration is reshaping consumer markets, impacting their size and dynamics. Businesses must navigate the challenges and opportunities presented by this changing consumer landscape. They need to embrace new consumers and accommodate diversity and niche demands to enhance profit margins and foster respect and trust among stakeholders.

Consumers