Megatrends Megatrends are long-term, consumer-driven trends that disrupt industries globally. We show you how to leverage megatrends to stay relevant and competitive in rapidly changing, consumer-centric markets.

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Innovating Around Premiumisation in Today's Economy

Anna Nelson

Anna Nelson

2 Apr 24

Despite persisting economic headwinds, many consumers globally are choosing to spend their money rather than save, with savings ratios declining to near pre-pandemic rates in 2023. Across various categories of non-essential spending, one quarter of global consumers on average say they will increase their spending over the next 12 months.

Article

Megatrends: Quantifying Sustainable Living

Jorge Zuniga

Jorge Zuniga

14 Mar 24

Sustainable living continues to hold significant relevance for both consumers and corporations, as ethical considerations and moral values grow in importance. This is particularly true in light of the tightening regulations surrounding sustainability reporting and the validation of sustainable claims across the EU, UK and US.

Webinar

2024 Consumer Trends to Watch

Euromonitor International

Euromonitor International

8 Feb 24 | GMT: 03:00 PM

Stream this on-demand webinar to uncover the biggest consumer trends in 2024. Learn about lifestyle and digital shifts that’ll impact your business strategy. Register now.

Article

Megatrends: Quantifying Personalisation

Matthew Oster

Matthew Oster

7 Feb 24

In 2023, the global marketplace for personalised products and services sagged in the face of changing consumer preferences; however, Euromonitor's quantification model expects that the drop in interest in personalised products and services over the historic period to be transitory, with broad growth returning from 2022-2027.

Article

Megatrends: Quantifying Experience More

Caroline Bremner

Caroline Bremner

15 Jan 24

Leveraging Euromonitor's Megatrends Quantification Model, we will shine a light on those countries that host the most experiential consumers, looking for unique and enhanced brand interactions.

Article

Quantifying Convenience: Sizing Megatrends for Businesses

João Garcia

João Garcia

8 Jan 24

Convenience is the key market manifestation of how consumers look to better use time. It is evolving due to shifts in social patterns, such as ageing populations, which demand easier applications for day-to-day activities, smaller families, which must find ways to simplify their lives, and growing urbanisation, leading people to live more hectic routines than ever. What does that mean for businesses worldwide?

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