Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.

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Article

Snackification Can Only Grow in One Way: Healthily

Tristan Hover

Tristan Hover

22 Mar 24

Snackification describes the phenomenon of people increasingly consuming smaller meals (snacks) throughout the day, instead of the classic three daily meals that was the norm for many decades - especially in Western countries.

Article

Unlocking Fragrance Consumer Trends in Western Europe

Aishwarya Rajpara

Aishwarya Rajpara

19 Mar 24

A deep dive into consumer preferences in fragrance purchases in Western Europe highlights notable distinctions in how men and women prioritise specific functional details.

Video

Empowering Women’s Health: Focus on Ethics and Efficacy

Irina Barbalova

Irina Barbalova

7 Mar 24

The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.

Article

Has Douyin Become the Next Big Channel for Supplement in China?

Yang Hu

Yang Hu

4 Mar 24

Since the pandemic, China's vitamins and dietary supplements market has experienced robust growth, and sales through digital channels have been expanding continuously. The market size of consumer health products in China was USD57.1 billion in 2023, with an e-commerce penetration rate of 42%. In this evolving market, Douyin, as China's most popular short-video platform, has quickly risen to become a popular platform for purchasing health products.

Article

Monitoring NPD to Understand Innovation Trends in Consumer Health

Frida Polyak

Frida Polyak

1 Mar 24

Monitoring and understanding NPD trends in consumer health can help fmcg companies identify opportunities and inform strategic decisions to stay ahead of the curve.

Article

Chart of the Month: Cultural Dimension on Beauty Rituals

Paula Ferolla

Paula Ferolla

29 Feb 24

This Chart of the Month analysis shows how cultural traits directly influence consumers' beauty rituals, and consequently, their fragrances usage.

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