Health and Beauty Industry Analysis & Market Research Reporting Posts

Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.

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Wellness is a Lifestyle: How to Meet Consumer Demands

Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.

Euromonitor International

The Five Trends Pushing Global Consumer Health into 2024

The consumer health industry is expected to finish 2023 in an improved position compared to the inflation-influenced doldrums of 2022, though industry gains in 2023 look to be muted and inconsistent across geographies and categories.

Matthew Oster
Senior Industry Manager - Consumer Health

Megatrends: Quantifying Wellness

Amid an increasingly crowded marketplace and proliferating innovation across multiple dimensions of the wellness spectrum, it is vital for companies to sharpen strategies in view of continually evolving preferences among health-conscious consumers. Adopting a quantitative approach in measuring the evolution of the trend, assessing respective cross-industry impacts, and changing consumer spending patterns is crucial for more informed investment decisions and elevating the value proposition in this space.

Irina Barbalova
Global Lead - Health and Beauty

Latest Content

Article

Snackification Can Only Grow in One Way: Healthily

Tristan Hover

22 Mar 24

Snackification describes the phenomenon of people increasingly consuming smaller meals (snacks) throughout the day, instead of the classic three daily meals that was the norm for many decades - especially in Western countries.

Food and Nutrition Europe

Article

Unlocking Fragrance Consumer Trends in Western Europe

Aishwarya Rajpara

19 Mar 24

A deep dive into consumer preferences in fragrance purchases in Western Europe highlights notable distinctions in how men and women prioritise specific functional details.

Beauty and Personal Care Europe

Video

Empowering Women’s Health: Focus on Ethics and Efficacy

Irina Barbalova

7 Mar 24

The expansion of wellness to encompass a more holistic and inclusive view has meant that previously taboo or underserved areas such as women's health are now becoming a more critical component of the evolution of the wellness journey. In an increasingly saturated and overcrowded wellness marketplace, elevating brand credibility through science and medical backing will be key for closing the gap in consumer product and service adoption.

Health and Beauty Wellness

Article

Has Douyin Become the Next Big Channel for Supplement in China?

Yang Hu

4 Mar 24

Since the pandemic, China's vitamins and dietary supplements market has experienced robust growth, and sales through digital channels have been expanding continuously. The market size of consumer health products in China was USD57.1 billion in 2023, with an e-commerce penetration rate of 42%. In this evolving market, Douyin, as China's most popular short-video platform, has quickly risen to become a popular platform for purchasing health products.

Health and Beauty Retail and E-Commerce

Article

Monitoring NPD to Understand Innovation Trends in Consumer Health

Frida Polyak

1 Mar 24

Monitoring and understanding NPD trends in consumer health can help fmcg companies identify opportunities and inform strategic decisions to stay ahead of the curve.

Innovation Health and Beauty

Article