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Home Care Innovations: Addressing Consumer Demand for Efficiency, Sustainability and Wellness
Egle Tekutyte
Inflation and rising energy costs are key driving forces behind product innovation in Home Care, enabling more efficient energy consumption, particularly in Laundry Care and Dishwashing. This also works as a more sustainable alternative for a growing base of environmentally conscious consumers globally. In addition, growing consumer awareness of self-care and wellness is being addressed through focus on features such as scent in new product launches, especially in Air Care.
Innovating Around Premiumisation in Today's Economy
Anna Nelson
Despite persisting economic headwinds, many consumers globally are choosing to spend their money rather than save, with savings ratios declining to near pre-pandemic rates in 2023. Across various categories of non-essential spending, one quarter of global consumers on average say they will increase their spending over the next 12 months.
8 Ways to Identify Market Opportunities for Business Growth
Andres Chehtman
Your company’s future success depends on your ability to sustain growth. Here's eight data-driven strategies you can use to spot market opportunities that'll help drive profit.
Chart of the Month: Innovation Towards Sustainable and Consumer-centric Approaches
Paula Ferolla
Innovation strategies play a vital role in fostering growth and competitiveness through new product launches, sub-brands, product and market expansion. This in turn can help companies aim for market differentiation, cost reduction and risk mitigation.
What to Expect from the Middle Eastern Consumer in 2024
Rabia Yasmeen
Euromonitor International recently published its Top Global Consumer Trends for 2024, on the back of a rigorous research process to foresee how consumer behaviour is expected to evolve and what it means for businesses. This study also enables us to outline what to expect from consumers in the Middle East during 2024.
Monitoring NPD to Understand Innovation Trends in Consumer Health
Frida Polyak
Monitoring and understanding NPD trends in consumer health can help fmcg companies identify opportunities and inform strategic decisions to stay ahead of the curve.