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The New Business Frontier: How to Thrive in Sub-Saharan Africa
Jacques Olivier
In the new consumer reality, where the focus is firmly on affordability, value, and the cost of living, sub-Saharan Africa emerges as a region rife with opportunities. To fully embrace these opportunities, businesses need to prepare for the evolution of the youth cohort, offer and take advantage of homegrown offerings based on local demands, and embrace technological innovation as an enabler for financial inclusion.
Customer Loyalty in the MEA Region
Euromonitor International
Loyalty programmes are a powerful tool that can help you build strong customer relationships. Sign up for this webinar to gain insights on the MEA landscape and how you can transform your loyalty strategy in the region. You’ll get actionable takeaways to enhance customer retention and drive growth.
Apparel in Sub-Saharan Africa: Navigating Challenges in Pursuit of Growth
Rubab Abdoolla
The African clothing and footwear industry, estimated at over USD30 billion is dynamic, presenting abundant opportunities for stakeholders. Moreover, it stands to gain significantly from the evolving socioeconomic landscape of the continent, primarily propelled by a substantial demographic of young, stylish, and aspirational consumers.
"African Beauty" Trend Creates Opportunities for Beauty and Ingredient Players
Kauthar Jakoet
African Beauty has emerged as a robust and contemporary trend within the beauty and personal care space. Defined as a multi-dimensional concept that looks at the continent’s rich history when it comes to beauty rituals and self-expression, the trend highlights the notion that many beauty and personal care products do not address the specific needs of African consumers.
Beyond Booking: How Technology is Reshaping Travel in the Middle East and Africa
Christy Tawii
Digitalisation is revolutionising the travel and tourism industry in the Middle East and Africa. Today's tourists are seeking unique and immersive experiences, driving travel businesses to harness cutting-edge technologies to meet these evolving demands. These innovations are more than simply tools; they are redefining how travellers plan, book, and experience their journeys, thereby disrupting traditional business models.
Why Investing in E-Commerce Development in Emerging Markets Matters
Rabia Yasmeen
When it comes to e-commerce investment, emerging markets have long been overshadowed by developed countries. However, as e-commerce penetration and online sales growth rates mature in developed countries, players across the digital ecosystem are shifting focus to emerging markets.